ImpossibleFoods.com: Combining Gatsby + Contentful for Speed, Scale and Flexibility

Both brands and users have high expectations for websites today, and these expectations are constantly getting higher — especially when it comes to direct-to-user experiences. To satisfy them, your site must offer blazing-fast performance, unique and engaging bespoke experiences, and optimize for attracting new visitors, generating leads, and providing a positive return on investment. It can be difficult — impossible even.

In 2018, Impossible Foods (maker of the Impossible™ Burger) was amidst exponential growth as the Impossible™ Burger took the world by storm. Top-down directives changed frequently, leads weren’t being captured, and new visitors found the site neither informative nor engaging. The website — which at the time, offered minimal, static functionality — became a barrier to growth.

Instead of turning to old, tired solutions, Impossible Foods sought a nimble agency to create a fast, flexible, and performance-focused website — bringing together three modern platforms. Watch the webinar with Gatsby and Contentful to hear Ashley Geo (Head of Brand Marketing-Communications at Impossible Foods) and David Fonnegra (Lead Technologist at Matter Supply) talk about delivering new features and content on impossiblefoods.com within often-impossible timeframes, and how they empowered the Impossible™ Digital team to increase customer engagement by more than 40%.

Speakers:
Ashley Geo, Head of Brand Marketing-Communications, Impossible Foods
David Fonnegra, Lead Technologist, Matter Supply
Kyle Mathews, Co-Founder, Gatsby
Jim Ambras, Sr Technical Trainer, Contentful

In the webinar, you’ll hear more about:

• A new start-up savvy approach for building websites
• How combining the powers of the Gatsby framework, Contentful’s content infrastructure, and Shopify’s mature platform enabled the IMPOSSIBLE™ team to increase customer engagement by more than 40%
• How the Impossible™ Digital team created an SEO-friendly and performance-optimized direct-to-user website that includes A/B testing and dynamic pages